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An Apple announcement throws out more superlatives than a stadium full of Justin Bieber fans. Steve Jobs and now Tim Cook are renown for subtly persuading their audience by describing products as the “best,” “greatest” and “most innovative.”
In their brief two hours on stage, Tim Cook and his colleagues stayed true to Apple’s style. Here’s breakdown of Apple’s presentation grandeur from today’s announcement.*
Other notables include
- “Profoundly”
- “Most advanced “
- “World-class”
- “Coolest name you’ve ever seen”
- “Most innovative”
- “Most environmentally friendly”
- “Best phones in the world”
So take note, presentation-enthusiasts. Maybe Apple’s style has something to teach us all — even if it is a tad over the top.
*Note: These numbers are approximate because the livestream of the event was very spotty. We may have missed a few superlatives during the brief outages. They did not have the “best” streaming technology.
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