Should we be surprised that a quarter of people in a recent survey now use a wearable device or app to track their weight? Or should we be surprised that the three-quarters that don’t do it cite a general lack of interest as the main reason? Or that nearly half of them would be more likely to use one if it were provided free by their physician or health insurance company?

No real surprises. Most people are fat, apathetic, and cheap. And it’s not just me saying that. The above stats come from a new report out today from TechnologyAdvice.

Lots of tech companies are seeing those same numbers are a real opportunity. They’re hoping that wearables and apps might drive a new health and fitness golden age, like the advent of fitness clubs did back in the 1980s. #spandex #headbands #olivianewtonjohn

The survey also searched for insights about what can be done to increase the use of health wearables and apps to produce greater benefits for the healthcare system.

Here are the key findings:

technologyadvice-study-wearable-technology-preventative-healthcare-infographicSource: TechnologyAdvice