If you were wondering if the Oculus Rift headset had any value outside of video games, you might want to take a Lexus for a virtual spin.

That maker of high-end cars has created a motion-controlled simulator based around the Oculus Rift DK2. It employs the Facebook-owned technology to impart the sensation of driving the not-yet-available 2015 RC F model down a racetrack, a VR experience that was created from scratch in less than eight weeks.

“You forget you’re in a simulator,” VP of marketing Brian Smith told VentureBeat.

“You can see 360 degrees inside the car,” he said, adding that Lexus “is the first manufacturer to bring [the DK2] into a car.”

The RC F Rift simulator, he said, fits the “technology and innovation” brand that Lexus embodies.

The simulator will be touring car shows, beginning Thursday with the Orange County International Auto Show. A steering wheel and foot pedals help complete the sensation of barreling down a racetrack in this $70,000+ ode to speed.

Lexus_RCF_Rift_Front Angle

AI. Messaging. Bots. Arm yourself for the next paradigm shift at MobileBeat 2016. July 12-13 at The Village in San Francisco. Reserve your place here.

Facebook is the world’s largest social network, with over 1.39 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for... All Facebook news »

Track Facebook's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.

Oculus VR™ was founded by Palmer Luckey, self-described virtual reality enthusiast and hardware geek. The company launched a Kickstarter campaign to help fund development of their first pr... All Oculus VR news »

Track Oculus VR's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.