Today Amazon announced a new service called 'Pass My Parcel,' which ensures same day collection of packages at select stores in the U.K.
The expansion of its pickup service follows a deal with magazine distributor Smith News that will expand the service to over 500 stores. In total Amazon's pickup service is available at more than 6,000 stores, though not all will provide same day service.
For same day pickup, shoppers will have to place orders by 9:45 a.m. for retrieval as early as 4 p.m. Shoppers can also schedule an early next day pickup as late as 7:45 p.m. the night before.
The service will be available to Amazon Prime members for free until the end of the year. Starting in 2015, Prime members will have to pay £4.99 ($8) per pickup.
This new service marks another push from Amazon to merge its digital marketplace with the convenience of brick-and-mortar stores. It also follows Google's expansion of its Google Express shopping service. Yesterday, Google announced it would broaden its same day and next day delivery services to Chicago, Boston, and Washington D.C.