Partnership marks FanDuel’s first agreement with an NFL team
WASHINGTON & NEW YORK–(BUSINESS WIRE)–November 14, 2014–
FanDuel, the leader in one-day fantasy sports, today announced a fully integrated marketing agreement with the Washington Redskins, which will prominently showcase FanDuel at FedExField as well as across the team’s digital and social media platforms. Chris Cooley, retired All-Pro tight end and local fan favorite, will also participate in the initiative. The agreement marks the first time the Redskins have partnered with a one-day fantasy sports provider.
“Fantasy sports is an integral part of the NFL gameday experience and we couldn’t be more proud to strategically align with FanDuel – the pioneer of one-day gaming,” said Redskins Chief Marketing Officer Mitch Gershman. “Collaborating with FanDuel will offer yet another fan experience enhancement at FedExField.”
The news comes on the heels of FanDuel’s announcement that the equity-backed startup has more than quadrupled its revenue and user base since the start of football season, expects to generate nearly 60 million dollars in revenue this year, have more than 1.1 million active users and pay out more than a billion dollars in prizes to users in 2015.
“The Washington Redskins executive team is forward thinking, innovative and run a world-class operation,” said Nigel Eccles, CEO of FanDuel. “The Redskins are an invaluable strategic partner for FanDuel as we continue to bring one-day fantasy football to the masses.”
About Washington Redskins
Headquartered at Redskins Park in Ashburn, Virginia, and owned by Daniel Snyder, the historic Washington Redskins Football Club has won five World Championship titles including the 1937 and 1942 National Football League Championship games, as well as Super Bowls XVII, XXII and XXVI. Founded in 1932 as the Boston Braves in Massachusetts, the team changed its name to the Redskins in 1933 and relocated to Washington, D.C., in 1937. Since then, the team has become one of the most recognizable professional sports franchises in history, featuring multiple Hall of Fame coaches, 19 members of the Pro Football Hall of Fame (with nine others who also were Redskins) and becoming the first team in the NFL with an official marching band and fight song, “Hail to the Redskins.” The Redskins have been owned by Dan Snyder since 1999, and beginning in 1997, began playing their home games at FedExField in Landover, Md.
FanDuel is the leading one-day fantasy sports company that is transforming the world of fantasy sports with an exciting new way to play. Since 2009 FanDuel has taken the one-day fantasy sports concept from launch to paying out over $10 million in prizes every week, and growing. New public and private leagues form daily and range in size from two to thousands of players. Buy-ins start at $1 and payouts happen immediately after games end. Based in New York City with an office in Edinburgh, Scotland, FanDuel is venture backed and has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital. For more information, visit www.fanduel.com or download the iPhone app in the Appstore.