Today Intel chief Brian Krzanich announced that the company will spend $300 million on a new “diversity in technology” initiative. Krzanich also said Intel’s workforce will fully represent women and under-represented minorities by 2020.

Krzanich announced this initiative today at CES 2015 — the International Consumer Electronics trade show in Las Vegas. Krzanich said in a statement that Intel will invest its $300 million fund in three ways:

  1. to “build a pipeline of female and under-represented engineers and computer scientists;”
  2. to hire “more women and under-represented minorities;”
  3. and “to fund programs” that “support more positive representation within the technology and gaming industries.”

Intel said it has partnered with the following organizations to (hopefully) meet these goals: “the International Game Developers Association, the E-Sports League, the National Center for Women in Technology, the CyberSmile Foundation, the Feminist Frequency, and Rainbow PUSH.”

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