Updated at 10:03 am Pacific The headline originally stated video views were up. It has been corrected.

The number of videos Facebook users post has skyrocketed over the last year, up 75 percent globally and 94 percent in the U.S., the company said today.

In a blog post this afternoon, Facebook said that huge increase has meant the number of videos in users’ News Feeds has gone up 3.6 times in the last year.

Video is a massive component of what makes its way through the Facebook universe, with more than a billion video views every day since June, the company said. At least half of all Facebook users who visit every day watch a video at least once a day, and 76 percent of Americans who use the social network “say they tend to discover the videos they watch on Facebook.”

These numbers have to be catnip for advertisers and content creators, especially those who are considering where to post their work or their marketing messages. Facebook, YouTube, Twitter, and others are all vying to be the video leader, and for the resulting advertising dollars.

 

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