Updated at 1:53 pm Pacific with information about how content will be selected.
Twitter today launched Vine Kids, a separate stand-alone video-sharing tool aimed at children.
In a blog post, Twitter said the new app is meant to be a place full of short videos appropriate for kids to watch.
“We’ve seen for ourselves — and heard from parents, siblings and others,” Vine’s Carolyn Penner wrote, “that kids love Vine. So, we built Vine Kids, a simple new app that gives young children a fun way to watch Vines.”
Recently, Penner wrote, a Vine employee was talking about how much his daughter enjoyed watching the six-second videos. “He said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids.”
It turns out, Penner added, that this was during a Vine hack week. “So two folks teamed up and built exactly that.”
It appears that the app’s content will be manually curated. “Through adorable animated characters,” its iTunes description reads, “kids can watch hand-selected videos that are appropriate for a young audience.”
For now, Vine Kids is available only for iOS. No word on if or when it will be coming for Android.
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