Google today announced that it's coming out with new features companies can use to tweak and track the links in the AdWords ads that appear in Google search results.
Advertising still comprises a majority of Google's revenues -- 89 percent last year -- even as Google continues to branch out with videoconferencing systems, cloud infrastructure, wearables, and other products and services. Lots of companies pay to advertise with AdWords, so the new features are worth some attention.
It sounds like the new tier of service, dubbed Upgraded URLs, should help advertisers in numerous ways. For one thing, it could save them time.
"With destination URLs, anytime you need to adjust tracking, you have to update the entire destination URL," Google AdWords product manager Leo Sei wrote in a blog post on the news. "This triggers a re-review of your entire destination URL and your ads stop running while your URL is re-reviewed -- causing you to lose time and potential new business."
What's more, Sei wrote, Upgraded URLs should decrease load times for the websites that advertisers want to send people to.
And the new system allows advertisers to drill down and find out where people are when they click on ads, Sei wrote.