Starting today, Pebble officially supports Android Wear notifications. This means Android Wear-compatible apps can now communicate with Pebble devices.

Technically, the feature isn’t all-new; Pebble’s beta testers first got their hands on it back in December. Now that it’s available for everyone, though, the feature should help Pebble compete with actual Android Wear devices like the Moto 360. Of course, Android Wear watches aren’t exactly flying off the shelves.

Pebble’s real threat is probably the Apple Watch, but we won’t know if Apple’s smartwatch is a hit until it’s released this April.

For now, here are two videos showing off the Pebble’s new-ish Android Wear support.

Get more stories like this on TwitterFacebook

Pebble is the first watch built for the 21st century. It's infinitely customizable, with beautiful downloadable watchfaces and useful internet-connected apps. Pebble connects to iPhone and A... All Pebble news »

Track Pebble's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.