Yahoo is going after TV Guide with its latest product launch.
Today, Yahoo is launching a new digital magazine called Yahoo TV. The new magazine will feature articles and analysis of television shows. In a blog post the company wrote:
Whether you're looking to plan your weekly watch list or to decide the most binge-worthy shows to stream, our Yahoo TV writers will guide you to must-watch content through expert analysis, exclusive interviews, behind-the-scenes sneak peeks and more. Like you, our writers and editors are obsessed with TV, and we're excited to start an ongoing conversation that helps you discover the best of what's next on TV and catch up on today's most talked about shows.
The new website will also include content from celebrity guest bloggers like Gillian Anderson, who played Dana Scully on The X-Files.
The magazine is Yahoo's latest bid at the screen. The company has been showing its own video content since 2008, but has made a more concentrated push towards video and live streamed content since 2011 with the launch of Yahoo Screen. Recently the company has also taken on traditional television programming. This year Yahoo Screen will be the sole outlet running a sixth season of the NBC television series Community.
The magazine is just its latest foray into video. Rather than just providing the content, Yahoo is trying to lead the discussion on video programming.
