Corrected 9:01 a.m. PT: Medium is only launching this feature in “limited beta.”
Starting today blogging service Medium will allow select users to create their own “publication” with a custom domain.
We want to make sure we’ve got the kinks worked out before we roll this out more widely. If you are interested in hosting your publication at a custom domain, let us know here, and we’ll update you when we have more information to share.
The new feature turns Medium into a far more formidable competitor to WordPress.com and Tumblr — this is particularly interesting when you consider Medium’s interest in replicating aspects of Tumblr’s feature-set.
Ultimately this is part of a huge shift for Medium, as it evolves from designy blogging tool to social publishing platform.