When a new app enters a space dominated by a major player, it can be a very tough path to success. Even when that major player has only been around for two weeks.
Such is the road ahead for Stre.am, a brand-new live-streaming app launching tomorrow and aiming to take on Meerkat, the big boy in the space. While it might seem like it's been around for ages, Meerkat, of course, only appeared at the end of February. Already, it has already become the hottest app of the moment, attracting a wide range of digerati and filling many people’s Twitter feeds over the past few days.
Stre.am, which is a finalist for a South by Southwest Innovation Award next week, allows users to live-stream video from their iOS or Android device and share in real time over Twitter, Facebook, Google+, email, and text message, or to shoot 15-second "reels" that are available for 24 hours. It also enables real-time messaging during live streams, which allows people to communicate directly with the person broadcasting a stream.
For Stre.am CEO Eric Bowman, the latest developments in the live-streaming app space must be both exciting -- because the space is being validated -- and bittersweet. Besides Meerkat's blowing up since its launch, word also leaked this week that Twitter has reportedly bought another live-streaming app, Periscope.
Not dependent on Twitter
In its current iteration, Meerkat depends on Twitter to get videos to viewers. When a user is streaming, the app sends out an alert to their Twitter followers. That makes Meerkat vulnerable to the whims of Twitter, as we saw last week when access was temporarily restricted.
Stre.am went a different direction, Bowman argued. The company built its own transcoders and its own broadcast mechanisms, he said, which gives its users the "ability to be as flexible as they want."
In fact, during Stre.am's beta test, more than half of its users were sharing their videos on Facebook -- something that's not possible right now with Meerkat.
It could be argued, of course, that Twitter is a more natural platform for a live-streaming app, since the social network's users see all activity, in real time, from those they follow, while Facebook presents an algorithmically curated, non-real-time feed. But Bowman explained that because more users are continuously logged into Facebook's mobile app than to Twitter's makes the former a logical first-choice sharing platform. And that's another reason why Stre.am allows users to create the stored reels, which are viewable for 24 hours.
Bowman said he and a staff of about 10 to 12 people bootstrapped Stre.am -- with additional software development help from a separate company.
Now, Stre.am is hoping the South by Southwest audience's thirst for exciting new interactive apps will springboard it to success. Meerkat may already feel like it's insurmountable, given its incredible buzz. It's a beast of an app, but Meerkat has just a two-week head start. It's no Google, and Stre.am, or another app altogether, could knock it from its place on the top of the pyramid.