Pocket, the service that lets you save content from across the web to read or watch later, has raised a further $7 million to grow its team and launch new products.

Led by New Enterprise Associates (NEA), this latest round takes the company’s total funding to $14.5 million to date, and sees Dayna Grayson, a general partner at NEA, join Pocket’s board of directors. Some interesting new entrants have joined the fray too, including Sound Ventures, a fund announced by actor Ashton Kutcher and talent manager Guy Oseary at SXSW.

Founded as “Read it Later” back in 2007, the San Francisco-based startup has built a solid following of users who, through browser plugins and mobile apps, can save anything they see on the Internet to consume at a later point. That catchy-titled article on Twitter you clicked on the way to work that’s 15,000 words long? Yup, that’s where Pocket has helped millions of people.

Pocket: Responsive Design

Above: Pocket Responsive Design

The app was rebranded as Pocket in 2012 with a new focus on media in general, including videos and photos, in addition to simple text-based articles. And today, with 17 million registered users, Pocket is marking its latest funding announcement with the launch of a new responsive web app that it hopes will serve as a bridge across all platforms.

While Pocket already has native apps for iOS and Android, the myriad of form factors means that a single solution that automatically molds itself to suit the screen of each user is a smart move. So anyone, regardless of whether they’re on Windows Phone, BlackBerry, Kindle Fire, Microsoft Surface, or a 30-inch all-in-one PC, will have a consistent, native-esque experience.

Almost a year on from Pocket’s last major news, when it went freemium and launched a handful of new (optional) premium features, today’s funding announcement also hints at what’s to come from the company moving forward — we’re promised some “incredible new things” later this year, according to Nate Weiner, founder and CEO of Pocket.

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