In a new campaign, Ben & Jerry's has a little fun with Apple's iconic "1984" ad, enlisting the style to launch a new ice cream product called the "Brrr-ito."
This Ben & Jerry's version is peopled by stoners -- probably the target market of the new product, which will go on sale April 20. Yep, Stoner Day.
Here's the ad:
The Brrr-ito, which will be sold in Ben & Jerry's stores, is kind of like a hot fudge sundae wrapped up in a waffle tortilla.
The voice at the end of the ad says: "On April 20th, Ben & Jerry's will introduce the BRRR-ito, and you'll see why 4.20 will be exactly like '4.20'."
I was kind of hoping they'd have a stoned Jony Ive character talking about how magical the new dessert seems at about two in the morning.