Today YouTube unveiled Music Insights for artists, a tool for tracking their fan base.
The new tool will initially provide analytics for the 10,000 most popular musicians on YouTube worldwide, though Google has plans to expand the program. Music Insights will track fan data for videos uploaded as early as September 2014.
Musicians will be able to see cities where they have the biggest fanbase as well as their most popular songs, and the ways fans are engaging with their content — like uploading their own versions of a song or music video.
With this tool, YouTube is trying to show how it can provide more value to its homegrown artists, especially as competing platforms continue to proliferate. In addition to video platforms like Vimeo, YouTube has to contend with music streaming networks like Spotify and Tidal, which now host music videos.
YouTube says its new insights tool will help musicians plan tours and better engage with their audience.