Samsung has introduced a new way for people to pay for content — right through their television. Called Samsung Pay on TV, it supports major credit cards, debit cards, PayPal, and other mobile billing options.

At first, users who wish to enable this payment feature will likely need to enter in all the pertinent information such as their name, billing details, etc. Then, to make a purchase, they will only need to press the “Pay Now” button on the screen and enter a four-digit personal identification number (PIN).


Samsung says that mobile device users will be able to transfer their account information and registered payment methods right to the television without opening a new account.

What exactly will people be able to purchase from their televisions? Movies, books, music, games, and anything else that can be found on a TV. In conjunction with the launch of Samsung Pay on TV, the electronics manufacturer said that seven game titles can be accessed through this new payment method: Gamefly Streaming, Buddy & Me, Deer Hunter, Eternal Warrior 3, Frontline Commando: D-DAY, Golf Star, and Casino World Championship.


In March, Samsung announced the creation of Samsung Pay, its mobile payment service. At the time, JK Shin, the chief executive and the head of IT & Mobile Communications Division at Samsung Electronics, remarked, “Samsung Pay will reinvent how people pay for goods and services and transform how they use their smartphones. The secure and simple payment process, coupled with our robust partner network, makes Samsung Pay a truly game-changing service that will bring value to consumers and our partners in the ecosystem.”

Obviously, while the company wanted to make it easier for consumers to pay for goods at merchant stores, it’s not far-fetched to think of Samsung extending its payment mechanism to other areas where purchasing activities take place.

The new Samsung Smart TV payment service is said to be initially available on select 2015 Samsung Smart TVs and 2014 Smart TVs in 32 countries.

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