The chief marketing officer of Booking.com, which is reportedly the largest spender of advertising on Google, says his company is working intensively to test Google’s dynamic mobile ad unit -- dubbed the Magic Banner -- and will likely announce a deeper partnership with Google in the new year.
The move is significant because it comes at a time when Booking.com has pushed the limits of what Google can offer with its search advertising. And there’s a surge of new companies, such as Facebook, Twitter, Pinterest, Line, and WeChat, hoping to grab some of that ad budget from Google.
However, Booking.com's chief marketing officer, Pepijn Rijvers, listed the Google Magic Banner ad as one of the company’s top priorities, a sign that Booking.com is not forsaking Google as it expands beyond search.
Rijvers’ comments came during an interview with VentureBeat this week.
