Join us for this live webinar sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals. Register here for free.
Mobile app developers are fighting a fearsome battle everyday. As mobile continues to be second nature for us, publishers are releasing countless new apps on a daily basis — almost 1,500 a day are added to Apple’s App store alone. However, only a few will gain the undivided attention of the public.
In competing in such an overcrowded market, it’s understandable why some companies are relying on non-organic app installs in order to better their chances. These can include offering in-game incentives — like virtual goods or extra game content — or using bot farms and other paid services to reinstall your game until it hits the desired ranking on the iOS store. As tempting as these methods might be, they don’t beat the efficiency of good old-fashioned organic installs.
Much like the debate between paid advertisement versus owned channels, non-organic installs will only result in a temporary rise of users. Users who are persuaded to download your app for virtual bribes rarely stay committed — often deleting the app after receiving the goods. And the use of bot farms are generally frowned upon, as Apple has cracked down on any company using any method of app manipulation. These methods only focus on the short-term goal, without considering the long run. To ensure your app will be downloaded and used by users long-term, you must develop an honest relationship with them.
Not convinced? In VentureBeat Insight’s report on app optimization, we found that 70-80 percent of all mobile app installs occur organically. Additionally, the majority of these organic app installers are among the most valuable customers in terms of lifetime value, user engagement, and customer life cycle. And while 85 percent of app marketers said paid user acquisition efforts benefited organic, only a third said the boost was significant.
Financially speaking, strategizing on organic installs is also cheaper than paying for non-organic campaigns.
It’s clear companies need to focus more on the strategy of app optimization. but how exactly do they take their first step? By joining this webinar presented by mobile economist John Koetsier, you’ll understand the most effective methods of implementing app optimization into your business strategy. Learn how to raise your app install numbers and establish a loyal consumer base in the process.
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Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
VentureBeat has been exploring mobile and marketing technology via VB Insight, its new research initiative. VB Insight is a marketplace for expertise modeled after a modern app store, with t... All VB Insight news »
I'm starting up a venture-backed platform for research, analysis, and insight for VentureBeat called VB Insight. I have a strong background in technology and marketing: building sites, apps,... All John Koetsier news »