Modern marketing can sound like a marriage of bloated buzzwords (“hyperlocal synergies,” anyone?) or a deep dive into big data, where pools of analytics never let you come up for air. What’s missing from those takes are the elements that are really at the heartbeat of modern marketing: its people. Smart, imaginative, and motivated people. We’ve invited the big brains of marketing to the upcoming Marketing.FWD Summit, taking place on February 22 in New York City.

The summit lineup is studded with leading marketers at the most innovative brands and retailers who will be sharing how customer engagement blended with top technology fuels business growth.

This one-day, invitation-only event will cover four topics identified as critical by senior marketers:

  • Managing the customer experience
  • The convergence between the online and offline
  • How to calculate marketing ROI
  • How leadership can ignite change

We’re delighted to announce three more speakers who will offer unique insights on using marketing technology (and marketing smarts) to improve the customer experience and drive growth for the organization:

  • Phil Bienert, CMO, GoDaddy
  • Mary Ann Fitzmaurice Reilly, SVP, Global Brand, Integration & Insights, American Express
  • Matt Valenti, VP, Guest Experience Intelligence, Starwood Hotels & Resorts

These speakers will be joined by other leading marketers who are igniting the engines of growth inside their organizations. Check out the rest of the lineup (so far):

  • Andrew Donkin, Head of Worldwide Brand & Mass Marketing, Amazon
  • Pepijn Rijvers, CMO, Booking.com
  • Leah Robert, EVP, Marketing, Camuto Group
  • John Costello, President of Marketing and Innovation, Dunkin’ Brands
  • Brad Smallwood, Head of Marketing Science, Facebook
  • Moody Glasgow, CMO, Glassdoor
  • Michael Burgess, President, HBC Digital, Hudson’s Bay Company
  • Jon Potter, CMO & EVP Brands, Moet Hennessy
  • Dana Anderson, CMO, Mondelez
  • Kristi Argyilan, SVP Media and Guest Engagement, Target
  • Barbara Messing, CMO, TripAdvisor
  • Matt Valenti, VP, Guest Experience Intelligence, Starwood Hotels & Resorts

Come see how the virtues of traditional and new marketing blast off with the rocket engines of technology. Pull up a chair with your peers and talk shop — learn, laugh and network with other senior marketers who are driving growth within their organizations.

For more information, visit the events page.
Otherwise, request your invitation now.

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