Join two powerhouse models of user engagement — CBSi and Thrillist — in this live webinar as they reveal the mobile strategies they’ve used to catapult user engagement by 300%.
The ultimate goal for any marketer is creating loyal customers hungering for more. To achieve this in today’s digital-driven world, you need to unravel the holy grail of engagement, otherwise your tech-savvy, mobile-obsessed audience will simply move on to the next site or app, which may very well be your competitor’s.
Here’s the thing: mobile technology has given marketers powerful new ways to engage directly with users — at any time and any place — but many are failing to leverage valuable data to increase their relevance and influence with consumers.
Sure, email, push notifications, and sales promos are great tactics, but if you’re not anticipating your customers’ needs and interests through business intelligence and machine learning, they’re only that: tactics. And you might end up doing more harm than good.
To share quintessential best practices on how to sharpen your engagement game, we’ve enlisted the help of two powerhouse exemplars: CBSi (CBS Interactive) and Thrillist.
CBSi has masterfully transitioned from a traditional old school icon of news to become essential to its new mobile-first audience — a cross-over journey many companies have had to negotiate (and many are still struggling with). Thrillist, the media lifestyle company founded in 2004, came of age right alongside the massive move to mobile, and by harnessing the power of behavioral data to understand the individual interests of its male millennial audience, grew from a modest newsletter to a leading media outlet with over 15 million avid subscribers.
In this webinar, you’ll discover what they did to triple user engagement through mobile practices at scale. These are strategies that can be applied to any business — and with dedication, can be mastered surprisingly easily even if you’re not a huge, iconic brand. They’re also strategies no company should be without as we pass the halfway point in this decade.
Don’t miss out!
Register here for free.
By attending this webinar, you’ll:
- Learn how to use machine learning against user profile data to increase user engagement.
- Boost user engagement and retention by 300% through predictive technology applied against email, website and mobile deliverables.
- Leverage identity to provide 1:1 relevant experience at scale for your users.
- Get the scoop on how digital marketing is changing – and is no longer the same space as it was last year.
Michael Powers, Vice President of Product, CBSi
Ken Peltzer, Vice President of Technology, Thrillist Media Group
Andrew Jones, Analyst, VentureBeat
Wendy Schuchart, Analyst, VentureBeat
This webinar is sponsored by Boomtrain.