On-demand food delivery service Caviar is branching out with a new offering for the workplace. Called Caviar for Teams, it’s a corporate catering service that will let you request food deliveries from select restaurants for up to a few hundred people. This feature is currently only available through the Web and can be used in all of the 17 U.S. cities where Caviar operates.
For the Square-owned service, catering to a larger group is a natural evolution. Caviar for Teams essentially expands on the current service to let anyone in a company place orders for events or meetings. Deliveries can either be placed on-demand or as early as one week from the event date, and organizers can either distribute a link for individuals to order their own meals, or place orders in bulk.
There’s no additional charge for large events, and Square told VentureBeat that the pricing “is consistent with our regular Caviar offering.” The company also works to ensure a smooth experience for everyone involved: “We work closely with our restaurant partners to determine their catering capabilities and help them build online menus, and offer custom delivery packages for large teams,” the company explained in an email. “Customers can either work with one of our account managers or use the site and filter restaurants based on their group size. Our site lets customers filter from ‘groups 10-20’, ‘groups 20+’ and ‘catering’.”
While individual customers will have the luxury of choosing from any of the 2,000-plus restaurants that Caviar works with throughout the U.S., companies and event planners are limited to restaurants that currently support catering. This is still a good deal better than the old standby of calling out for a bunch of pizzas or sandwiches.
Caviar has created a number of options to compete in the growing food-delivery space. They have Fastbites, which delivers pre-fixed meals to you in under 15 minutes; the standard Caviar service, which competes against Postmates, Uber Eats, and others to provide meals in under an hour; and now this option for larger groups of people. With this lineup, the service is evidently breaking into the enterprise to take on EAT Club, Cater2.me, Waiter.com, ZeroCater, and others.
How much Caviar contributes to Square’s bottom line remains to be seen — earnings weren’t broken out ahead of the company’s initial public offering. Square is scheduled to release its first quarterly earnings in March.
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