It seems everything is being funneled into virtual reality, and music festivals are no exception. The Coachella music festival has announced that it will ship a cardboard virtual reality viewer and a VR app for mobile devices to those who purchase tickets for the 2016 show.
The viewer will let you watch live acts from a new vantage point and is aimed at creating an unforgettable, immersive experience. If VR is truly going to grow into a $30 billion industry by 2020 (as estimated by tech advisor Digi-Capital), it will have to spread well beyond the game industry into other sectors of the economy. Expanding to music and other forms of entertainment just makes sense.
With the app, you can see 360-degree panoramic photos from previous festivals, virtual tours of the 2016 festival site and campgrounds, interviews, and performances by 2016 Coachella artists (including Matt & Kim, Gallant, and Chef Fretz, with more to be announced). More VR content will be released leading up to the festival.
Festival partner Vantage.tv is powering the Coachella VR application. With the Coachella Explorer (Coachella’s 2015 CGI festival ground application), Coachella VR will go beyond modeling as a content piece with the new 360 video-focused Coachella VR app. Users can stream high-res 360-degree video of the festival grounds while also exploring a digital landscape.
Coachella has offered plenty of virtual user experiences before, including a Tupac Hologram, projection mapping, RFID engagements, mobile apps and messaging, and augmented hearing.