Handshake, a New York-based startup aiming to ease the ordering process between manufactures and distributors, announced today that it closed a $14 million investment led by Sozo Ventures.

The funds from the investment will be used to expand Handshake’s technology to an omni-channel service that allows customers to place orders using a mobile device, the company said. The money will also go toward international expansion efforts.

“Our investors have a deep understanding of the challenges faced by multinational manufacturers and distributors that will be invaluable to Handshake as we execute on our vision,” said CEO Glen Coates.

In addition to Sozo, all of Handshake’s existing investors participated in this round, including Emergence Capital, SoftTech VC, and Boldstart Ventures.

Handshake has raised at least $23.5 million since 2010.


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Handshake is a sales order management platform that lets your team write and receive orders on the iPad, iPhone and Web. Handshake is used globally by sales reps and teams selling B2B, to pr... All Handshake news »

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