Marketing platform Boomtrain announced today that it has acquired chat client Nudgespot. It also revealed that the merged company will create a communication platform, to be called Boomtrain Messenger, that will give businesses a new means of communicating with customers.
Nudgespot facilitates live chat within websites or apps. Like LivePerson, Smooch, Drift, and others in the space, it offers a chat option that typically appears in the bottom right-hand corner of websites. The chat client currently integrates into Slack, Joomla, WordPress, and other popular platforms.
The move is meant to increase Boomtrain's presence in Asia and facilitate its expansion in the business to consumer messaging space.
