Standard International, the entity behind The Standard hotel chain and the majority owner of the Bunkhouse Group, is taking on Hotel Tonight and other internet-based accommodation services. Today, the company is launching One Night, its platform that lets guests book same-night reservations at 25 hotels in New York and Los Angeles.
Building off the launch of Standard’s One Night Standard app that facilitates same-day bookings at any of the chain’s hotels, the platform has opened up to partners interested in accommodating tech-savvy travelers. Guests using the One Night app to book at any of the 25 participating hotels will receive exclusive access to the lowest available price for that evening, after 3 p.m. local time. Beyond booking reservations, the app also provides a travel guide so guests are able to maximize their experience, not only in the hotel but in the surrounding neighborhood.
“One Night was designed for the next generation of travel,” said Standard International’s chief executive and managing partner, Amar Lalvani, in a statement. “With one swipe and in less than one minute, a room at one of the most intriguing hotels in the city is confirmed.”
Participating hotels include 1 Hotel Central Park; 11 Howard; Calamigo Guest Ranch & Beach Club; The Carlyle; Casa Laguna Hotel & Spa; Gramercy Park Hotel; The Line; The Ludlow Hotel; The NoMad Hotel; Oceana Beach Club Hotel; Palihotel Melrose; Palihouse Santa Monica; Palihouse West Hollywood; Petit Ermitage; The Redbury Hollywood; Refinery Hotel; SIXTY Beverly Hills; SIXTY SoHo; Sparrows Lodge; The Standard, High Line; The Standard, Hollywood; Urban Cowboy; Viceroy Central Park; Viceroy L’Ermitage Beverly Hills; Wythe Hotel
While the service only extends to New York and Los Angeles, Standard International said it will extend its reach to San Francisco, Austin, Miami, Las Vegas, and Chicago in “the coming months.”
The hotel industry is definitely being impacted by innovations in technology, and the hotel group wants to stay current with an app that can spur loyalty among guests and attract millennial travelers.
One Night further distinguishes itself from services like BookingNow and HotelTonight by focusing on the boutique-style hotels that millennials might be more prone to frequent. And while HotelTonight continues to raise money and increase inventory, Standard International is able to oversee 100 percent of the available rooms.
Updated as of 8:44 a.m. Pacific on Tuesday: Updated list of participating hotels.