It’s not enough to give customers what they want — you have to give them what they didn’t even realize they wanted. AI and machine learning helps you offer seamless experiences that speak to consumers, not just sell to them. Join this VB Live event to learn how to leverage AI to design relevant, trusted customer relationships.
Banner blindness means digital ads go ignored more than 80 percent of the time, and millennials have taken it a step further, with 63 percent of millennials bringing ad-blocking software to cut them out of their lives completely.
And that’s because they’re irrelevant, impersonal, and shouty. But regaining their attention doesn’t mean getting louder in more places; it will take seamless experiences delivering relevance, information, entertainment, and the feeling that you’re interested in more than their wallet. That you’ve actually got something to say to them, and something actually important to offer.
Meaningful personalization builds trust in your brand and creates the connections that last, and delve deep down into the hard-to-tap well of long-term customer loyalty. Fine-tuning your customer connections at scale has been a major roadblock — how can you be all things to all people?
You know the answer. Artificial intelligence and machine learning innovation has enabled large-scale pattern analysis of in-depth customer datasets — what brands they’re using, what products they’re trying, how they navigate ecommerce platforms, what content they use. Complex algorithms can identify not just what your customer likes and dislikes, but who they are and how and where to reach them, every moment that they’re connected.
Predictive recommendations make customers feel understood — it’s the platform that music service Soundcloud has built an audience of 175 million users on. Predictive analytics blow potential roadblocks out of your consumer’s way. Semantic analysis shows you not just what your customers are liking and sharing about your brand, but what they’re actually saying about it — and how you can respond.
Register now for this free, hour-long deep dive into how AI and machine learning are essential to designing the future of customer experience.
We’ll talk about how to build and design the customer experience by using AI and machine learning. We’ll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what’s more, we’re going to show you how to get started today by taking the guesswork out of your marketing strategy.
Don’t miss out!
In this VB Live event, you’ll:
- Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
- Hear valuable tips on improving your customer engagement now
- Get insight from top execs who have been down this road and have the best advice
- Jon Cifuentes, CEO, FoundRobot and VentureBeat analyst
- Robert Hoffer, founder, Smarter Child
- Nick Edwards, CEO and Co-Founder, Boomtrain
- Wendy Schuchart, Moderator, VentureBeat
This webinar is sponsored by Boomtrain.