Lyft has formed a partnership with another airline, giving riders an opportunity to earn rewards just by requesting a ride. The company announced that it has teamed up with JetBlue to not only give customers travel points, but also to integrate the service into the airline’s mobile app, allowing travelers to request a ride to and from the airport really quickly.
“We are always looking for ways to simplify the travel experience, and partnering with Lyft helps us to do just that,” said Umang Gupta, president of JetBlue Getaways “With the seamless integration of Lyft within the JetBlue app, our loyal customers will be able to book their flight, check in, and confirm their Lyft transportation, all at the touch of a button.”
This is the second time the on-demand ride-hailing service has partnered with an airline, with the first being with Southwest. But unlike that scenario, riders can continue to accrue TrueBlue loyalty points with JetBlue. How it works is that for any ride to and from any U.S. airport, riders will receive points as long as they’ve linked their JetBlue account with the Lyft app. Up to 1,200 TrueBlue points per year can be accumulated without any expiration date, and new users will automatically receive either a $15 ride credit or 750 TrueBlue points.
Points can be redeemed for flights, but at this time, there’s no plan to let you pay for rides using “currency” accumulated through the TrueBlue program.
Beyond amassing points, Lyft is integrating itself directly into JetBlue’s app, similar to what Uber has done with United Airlines. Now when you’re managing all your travel logistics, such as checking reservations and more, there’s one less app for you to switch between — requesting a ride can be done in a tap.
“Air travel can be exhausting, but Lyft is thrilled to provide a seamless solution with JetBlue that relieves some of those challenges and allows travelers to earn more and save more along the way,” remarked Lyft’s vice president of partnership Oliver Hsiang.
A Lyft spokesperson explained JetBlue’s appeal, saying that “we found a partner with a shared vision for recreating an industry by putting customers first, providing them amazing experiences, and owning the travel ribbon from start to finish to ensure a stress-free trip.”
In the ongoing battle between Lyft and Uber, each ride-hailing company is looking to stand out in a variety of ways, but often find themselves copying one another. For example, both offer driver benefits and are actively reaching out to developers to natively incorporate their service into third-party apps. Now, with rider benefits, these companies want to instill loyalty by proving that by taking a ride, you can get more out of it.
Updated as of 11:40 a.m. Pacific on Tuesday: This post has been updated to correct a statement that had been attributed to Scott Resnick. It was from Umang Gupta.