Brant Cooper
Brant Cooper possesses over 17 years of success bringing high tech products to market, directing the strategy, design, and launch of key technology offerings by leveraging expertise in technology, marketing, and business development. Brant has served as a Marketing and Product Management executive for several start-ups and currently operates as an independent consultant in San Diego. He blogs about customer development principles and process-oriented, metrics-driven marketing at Market By Numbers.
Recent Posts
The hidden secrets of market research
(Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)
All too often, the goal of market research is to hide assumptions, rather than test them. A depressingly large number of entrepreneurs forget the words of British Prime Minister George Canning (1770-1827), who said “I can prove anything by statistics except the truth.”
To some, market research only goes as far as finding a really big revenue… Continue Reading
Is social media worth your marketing dollars?
As social media has reached mainstream consciousness this year, businesses have been inundated with the message that they must immediately get on board or risk doom and calamity. The hyperbole (and the frenzied buzz it creates) is confusing and many businesses could use a practical guide on how to evaluate social media and how to engage – if it’s appropriate.
It’s amusing to think that “Word of Mouth” marketing (which, essentially, is what Facebook, Twitter and… Continue Reading