data magnifying glass alphaspirit shutterstock

Taking programmatic advertising from black box to glass house

You’re an advertiser. You pay your agency/vendor and get a result. Sometimes positive – great. Sometimes negative – not so much. Regardless, you receive no insight and have no idea where exactly the money goes. This is unacceptable.

Twitter dragon

Why Twitter launched Fabric, in 5 devastating charts

Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile platform,” but while it’s definitely modular and certainly focused on mobile, it’s not a platform in any commonly understood sense of the term.

Apple Watch

Vivametrica launches health data aggregation platform for fitness trackers, Apple Watch, Google Fit

Imagine a fitness tracker like a Fitbit, Up, or Misfit Shine on every person on the planet. Imagine all that data flowing up into an anonymized cloud-based platform. Imagine connecting that with health data from medical sensors. With location and altitude data from smartphones. With health information such as diseases we catch, conditions we develop, and accidents we encounter.

unicorn stabbing

How to hire unicorns (aka tech-savvy marketers)

Most traditional marketers don’t know how to beef up their digital skills, a recent Adobe study found. But marketing is becoming more and more digital, which means that finding the right people to manage marketing automation, multivariate campaigns, or digital attribution campaigns isn’t always easy.

apple watch

Apple Watch is ugly and boring (and Steve Jobs would have agreed)

Steve Jobs once looked at a Segway in a very exclusive pre-unveiling of inventor Dean Kamen’s machine, together with legendary investor John Doerr and Amazon founder Jeff Bezos, and told the Segway inventors that their incredible, amazing, wonderful new world-changing personal transporter … “sucked.”

Airbnb

From P2P to B2B: The next phase of the sharing economy

In the wake of Uber and Airbnb’s rapid growth and billion dollar valuations, everyone is talking about the sharing economy. Sharing marketplaces are experiencing tremendous growth, and today anyone who can rent out a room in their home, share their car, or even leverage their free time running errands can become a micro-entrepreneur.