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3 steps to help any B2B marketer win with data

The need to become data driven in industries and roles that previously were protected from the data deluge is relatively new. Technology professionals have to figure out how to satisfy the varying needs of data-hungry users while making their jobs more productive and insightful.

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What the Internet thinks about

Anna Vital set out to do by visualizing the results of some exhaustive research into the most read online content. You could say the result shows just what the Internet thinks about.

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Digital maturity: Most brands have a lot of growing up to do

There’s a huge gap today between consumers’ online, multi-screen behavior and brands. According to a study of 1,000 global organizations across different industries, 85.4 percent are still stuck in the very first stages of digital maturity.