group texting

5 tips for outstanding mobile advertising experiences

This article is part three of an ongoing content series called “Maximizing Mobile Ad Monetization” presented by Supersonic. With an increasingly complex mobile ecosystem, the series will guide publishers to take back the reins and navigate the intricacies of mobile advertising. See the first and second post in the series.

digital health

Disruptive digital health breaks through at GrowthBeat Summit

Rob Cosinuke, CMO at Athenahealth, will be speaking at GrowthBeat Summit coming up in Boston on June 1 and 2. As the marketing lead in a B2B field with a highly specialized target audience, he brings a unique perspective to the invitation-only summit of CMOs.

organic farm 2

Has ag tech failed the dream of sustainable agriculture?

Silicon Valley has taken a very compartmentlized approach to solving agriculture problems, and while well-intentioned, most people working in ag tech have great backgrounds in technology, but not in food. As a result, ag tech tends to provide only symptomatic relief.

the future

Marketing the future at GrowthBeat Summit

With a tangible that many avoid thinking about, or can’t even imagine, Heather Smiley, CMO of Retirement and Worksite Insurance at MassMutual, focuses on creating “motivated moments”.

texting outside

Mobile Programmatic: How advertisers and agencies will best leverage mobile-first opportunities

Walk into any ad or media agency today, and those working there will acknowledge that audiences are shifting their time and attention to their mobile devices. The agency’s advertising clients will say the same. But when you follow up on where their digital ad spend is going, you’ll find it’s mostly going to traditional online media. Why? Because it’s easier.

Birchbox

Birchbox shows how it continues to reinvent its brand at GrowthBeat Summit

At almost five years old, the beauty-subscription company Birchbox is out of its toddler phase. It’s a recognized brand, experiencing fast growth. Yet, Birchbox’s CMO Deena Bahri refuses to accept that its early days of organic growth may come to an end, even though she acknowledges that it’s a lot harder to achieve.