Is sales automation the missing piece to turbocharging revenues?

Talk to any sales rep in the tech world and you’ll hear about the gap. It’s the gap between marketing and CRM.While maybe not as big as the Grand Canyon, that gap is big enough to hold the mile-high frustrations of countless sales representatives who’d love to spend more time selling and less time in task management.

People are more important than technology, according to new Altimeter Group study

The Altimeter Group has just released The 2014 State of Digital Transformation, its second report on the topic this year. Principal analyst Brian Solis spent time researching and interviewing leading businesses from different industries to see how they interact with customers through technology. The challenges faced in the process were also examined.