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General Robotics GRID Becomes First Robot Intelligence Platform to Auto-Engineer Entire Development and Deployment Lifecycle

<p><strong></strong></p><p class="bwalignc"><strong> <i>Accelerates skill creation, AI training, testing and evaluation, moving customers from pilot to production faster</i> </strong></p><p></p><p>REDMOND, Wash.--(BUSINESS WIRE)--September 9, 2026--</p><p> <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.generalrobotics.company%2F&amp;esheet=54600814&amp;newsitemid=20260909296028&amp;lan=en-US&amp;anchor=General+Robotics&amp;index=1&amp;md5=4c6c2a2c98ffd61d077374ae324bcbbf" shape="rect">General Robotics</a>, a company building the intelligence layer for physical AI, today announced a major milestone for GRID, its robot intelligence platform. Built from the ground up as an agentic system that continuously improves itself and every robot connected to it, GRID is now auto-engineering its own processes, from robot onboarding to skill deployment. The result is a significant reduction in the time and specialized robotics expertise required to bring robots into production. </p><p id="news-body-cta">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20260909296028/en/" rel="nofollow">https://www.businesswire.com/news/home/20260909296028/en/</a></p><div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img src="https://mms.businesswire.com/media/20260909296028/en/2894395/4/General_Robotics_Photo3.jpg" alt="GRID, the robot intelligence platform from General Robotics, auto‑engineers the full lifecycle of a complex pouring skill — from creation and testing to deployment and real‑world evaluation in a biolab."><p style="font-size:85%;">GRID, the robot intelligence platform from General Robotics, auto‑engineers the full lifecycle of a complex pouring skill — from creation and testing to deployment and real‑world evaluation in a biolab.</p></div><p> “People have been trying to deploy advanced robotic systems the same way for 50 years. With the rapid advances in AI, it’s time to rethink the approach,” said Ashish Kapoor, founder and CEO of General Robotics. “Our GRID architecture is fundamentally different. It is the most efficient and flexible way to deploy and make robots useful by bringing decades of robotics knowledge, from research to software and AI models to simulations, data and hardware, into one agent-first platform with intelligence that compounds.” </p><p> GRID utilizes a set of knowledge graphs to turn every deployment into structured, reusable intelligence. Each robot onboarded, task performed, model ingested and failure encountered feeds back into the platform, raising the baseline of future deployments for everything that comes after it. Together, these graphs turn individual engineering efforts into a shared knowledge layer while ensuring customer data and IP remain protected. GRID is now using AI to engineer the entire process of onboarding new robots and AI models, to the creation and deployment of new skills. The result is a significant reduction in time and intelligence that compounds with every deployment. </p><p> The latest evolution of GRID has dramatically reduced the time and specialized talent organizations require to bring robots into production and greatly expands the scenarios that GRID supports for customers: </p><ul class="bwlistdisc"> <li> <b>Robot Onboarding:</b> Reduced from <b>one month</b> to <b>as little as two hours</b>. </li> <li> <b>Model Ingestion:</b> Reduced from <b>three days</b> to <b>as little as 20 minutes</b>. </li> <li> <b>Skill Transfer Across Form Factors:</b> Reduced from <b>three days</b> to <b>as little as 1.5 hours</b>. </li> <li> <b>New Skill Creation and Deployment:</b> Achieved in <b>as little as two days</b>. </li> </ul><p> GRID customers span a growing roster of industry leaders, including global top 5 companies across automotive manufacturing, port operations, energy generation, and food and beverage production, as well as multiple government agencies. These companies and others rely on the freedom to choose the robot manufacturer and form factor best suited for each task. GRID empowers an expanding ecosystem of leading robot manufacturers with immediate access to transferable intelligence for rapid deployment and expanded capability. This includes Fanuc, a leader in heavy industrial robots, and Galaxea, a leader in bimanual mobile manipulation. </p><p> “As a FANUC Authorized System Integrator (ASI), General Robotics is advancing frontier physical AI across the FANUC portfolio — unlocking new AI-driven use cases and greater value for customers," said Ryan Patterson Jr., General Manager (Sales, Engineering &amp; Operations), United States General Industries (USGI), FANUC America Corporation, Robotics Division. </p><p> “We are working with GRID to accelerate deployment of advanced robotics for global customers across automotive, pharmaceutical, consumer packaged goods, apparel, and government,” said Gao Jiyang, Founder and CEO, Galaxea Dynamics. </p><p> General Robotics is backed by investors across leading technology companies and venture capital firms, including Construct Capital, Accenture Ventures, E14, NVIDIA, Shorooq, Valo Ventures and Khosla Ventures. </p><p> <b>A Different Way to Build Robots</b> </p><p> The robotics industry faces two significant constraints. First, the talent needed to engineer intelligent robotics systems is scarce and research focused. Second, the robotics development stack is deeply fragmented, requiring bespoke integrations of software tools, communications protocols, and programming paradigms for each distinct robot solution. Together, these constraints prevent organizations from moving beyond promising pilots into delivering reliable, at‑scale production-ready systems. </p><p> “There’s no single ChatGPT moment coming for robotics, just deployment-by-deployment progress, built on real-world data most companies aren’t set up to capture. GRID is a platform that treats that problem as the product, which is exactly the unglamorous work that compounds,” said Hans Peter Brondmo, former VP at Google X and CEO at Everyday Robots. </p><p> General Robotics built GRID to remove these bottlenecks. GRID utilizes a modular library of composable skills, foundation models and classical techniques that any connected robot can invoke to accomplish a task. As these models and approaches improve, so does GRID. These advancements in GRID make robot intelligence accessible and adaptable across robot types and use cases, rather than constrained to a single solution or AI approach. </p><p> <b>An Agentic System That Now Engineers Itself</b> </p><p> With this evolution, GRID's architecture is purpose-built for agentic development and is now automating the end to end robot engineering lifecycle. When given a task, GRID determines which skills are required, assembles the optimal recipe of models and approaches, and orchestrates the skill's creation, automatically building and running the simulation environments needed to train, evaluate and refine it. From there, GRID manages AI skill deployment, monitors performance and failures, and determines what needs to change next. </p><p> That closed loop – from onboarding, to skill deployment, to real-world evaluation, and back again – runs continuously. GRID is always reasoning over what must be built, tested, fixed, or improved next, across every robot and task connected to the platform. </p><p> For a technical overview of GRID and its new auto engineering capabilities, please visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fgenrobo.ai%2FrdS8h&amp;esheet=54600814&amp;newsitemid=20260909296028&amp;lan=en-US&amp;anchor=https%3A%2F%2Fgenrobo.ai%2FrdS8h&amp;index=2&amp;md5=1ea356137050c58e1981e2292d6b585a" shape="rect">https://genrobo.ai/rdS8h</a>. </p><p> <b>About General Robotics</b> </p><p> General Robotics is an AI research and deployment company building the intelligence grid for physical AI. Its GRID platform brings modular, adaptable intelligence to robots across form factors, tasks and environments. By combining robot priming, distributed intelligence delivery and agentic skills orchestration, GRID helps organizations build, deploy and continuously improve robotic systems without recreating the intelligence stack for every use case. For more information, visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.generalrobotics.company%2F&amp;esheet=54600814&amp;newsitemid=20260909296028&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=a404e0ea02d9f287161343532f6f3946" shape="rect">here</a>. </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260909296028r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260909296028/en/" rel="nofollow">https://www.businesswire.com/news/home/20260909296028/en/</a></span></p><p> Riggs Mischke <br><a rel="nofollow" href="mailto:rmischke@voxuspr.com" shape="rect">rmischke@voxuspr.com</a> </p>

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Sverica Announces Strategic Growth Investment in Atrium

<p>AUSTIN, Texas--(BUSINESS WIRE)--September 9, 2026--</p><p> <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsverica.com%2F&amp;esheet=54600527&amp;newsitemid=20260909962315&amp;lan=en-US&amp;anchor=Sverica+Capital+Management+LP&amp;index=1&amp;md5=162d45b00040e4c0212b350ba676c247" shape="rect">Sverica Capital Management LP</a> (“Sverica”), a private equity investment firm, announced today that it has made a strategic growth investment in <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fatrium.ai%2F&amp;esheet=54600527&amp;newsitemid=20260909962315&amp;lan=en-US&amp;anchor=Atrium&amp;index=2&amp;md5=ddd1c0f685a6fb2d1b1b3c7f7955da8f" shape="rect">Atrium</a> (“Atrium” or the “Company”). </p><p> Based in Bozeman, Montana, Atrium is an AI-native consulting and data transformation partner for Salesforce and Snowflake, helping enterprises make smarter decisions and deliver enhanced business outcomes. As a highly differentiated, scaled data consultancy platform, Atrium sits natively at the intersection of an enterprise’s data and operational AI. The Company is one of few independent firms to hold both Summit-level Salesforce and Elite-level Snowflake partner designations and is a thought leader in those ecosystems, holding positions on six Salesforce Partner Advisory Boards and the Snowflake Americas Partner Advisory Council. </p><p> Atrium delivers end-to-end solutions spanning data advisory and strategy, data science and engineering, implementations and system transformations, and managed services which have generated more than $1 billion in measurable business impact for its clients. The Company’s services are underpinned by proprietary IP, including Agent Andi, its AI-powered, full lifecycle Salesforce agent that accelerates timelines and improves work quality while maintaining enterprise-grade security and compliance. </p><p> “Sverica is an ideal partner for Atrium as their collaborative approach and growth mindset pair well with the people-first culture we have built,” said Chris Heineken, CEO and co-founder of Atrium. “Their proven experience supporting high-growth Salesforce and Snowflake partners will enhance our ability to continue delivering exceptional customer outcomes in a rapidly evolving AI environment.” Heineken will continue to lead the Company, while <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsverica.com%2Fteam%2Fjordan-richards%2F&amp;esheet=54600527&amp;newsitemid=20260909962315&amp;lan=en-US&amp;anchor=Jordan+Richards&amp;index=3&amp;md5=9cfc251ad300ea738384d36f260af2f5" shape="rect">Jordan Richards</a>, Managing Partner, and <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fsverica.com%2Fteam%2Fmatt-johnson%2F&amp;esheet=54600527&amp;newsitemid=20260909962315&amp;lan=en-US&amp;anchor=Matt+Johnson&amp;index=4&amp;md5=c68900da3d143717a34940ce6fd239f3" shape="rect">Matt Johnson</a>, Principal at Sverica will join Atrium’s Board as part of the transaction. </p><p> "This investment builds on Sverica's longstanding track record in IT and cloud services and our conviction in the Salesforce and Snowflake ecosystems," said Jordan Richards, Managing Partner at Sverica. "Atrium's rare position as a dual-platform leader gives it a real edge as enterprises accelerate their adoption of AI, and we're excited to partner with Chris and the entire team to help customers turn that demand into measurable value.” </p><p> Matt Johnson, Principal at Sverica, added, “Atrium has established itself as a trusted strategic partner enterprises turn to as they invest to build a strong data foundation and operationalize AI across their business, and we look forward to supporting the team’s growth ambitions and innovative vision.” </p><p> <b>About Atrium</b> </p><p> Founded in 2018, with a mission to bring the power of AI to the front office, Atrium is an AI-native consulting and data transformation partner for Salesforce and Snowflake. Atrium’s high touch, AI-enabled services unlock outcome-enhancing intelligence across clouds, applications, and business functions for its clients which has driven over $1 billion in measurable value to date. Atrium integrates data engineering, analytics, and AI into a single unified delivery model, complemented by proprietary IP such as Agent Andi, to deliver differentiated, end-to-end solutions and seamless client experience. For more information, visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.atrium.ai.&amp;esheet=54600527&amp;newsitemid=20260909962315&amp;lan=en-US&amp;anchor=www.atrium.ai&amp;index=5&amp;md5=2f16316b6e0f47671ba6524ecbd4510f" shape="rect">www.atrium.ai</a>. </p><p> <b>About Sverica</b> </p><p> Sverica Capital Management is a leading growth-oriented private equity firm that has cumulative committed capital of $2.2 Billion since inception. The firm acquires, invests in and actively builds companies that are, or could become, leaders in their industries. Since inception, Sverica has followed a "business builder" approach to investing and takes an active supporting role in its portfolio companies. Sverica devotes significant internal time and resources to help its management teams develop and execute growth strategies and proactively looks for levers to pull to accelerate growth by reinvesting back into those companies. Sverica firmly believes in building businesses collaboratively that can endure for the long term by starting with a strong foundation and bringing the right people and playbook to drive reinvestment and ultimately strong returns for investors. For more information, please visit <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sverica.com&amp;esheet=54600527&amp;newsitemid=20260909962315&amp;lan=en-US&amp;anchor=www.sverica.com&amp;index=6&amp;md5=4758595977468a8342731607e150d661" shape="rect">www.sverica.com</a>. </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260909962315r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260909962315/en/" rel="nofollow">https://www.businesswire.com/news/home/20260909962315/en/</a></span></p><p> <b>Media Inquiries: </b><br>Nathalie Allen <br>Sverica Capital Management <br>(415) 249-4906 <br><a rel="nofollow" href="mailto:nathalie@sverica.com" shape="rect">nathalie@sverica.com</a> </p>

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Promera Expands Global Data Center Services Platform into Europe with Acquisitions of Formula and Critical Area Cleaning

<p><strong></strong></p><p class="bwalignc"><strong> <i>Industry veteran Jim Harding will lead Promera's international operations as the acquisitions of Formula Facilities Services and Critical Area Cleaning establish a UK and Ireland platform for contamination control from construction and commissioning through ongoing operations.</i> </strong></p><p></p><p>CHARLOTTE, N.C. &amp; LONDON--(BUSINESS WIRE)--September 9, 2026--</p><p> <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpromerasolutions.com&amp;esheet=54600684&amp;newsitemid=20260909201174&amp;lan=en-US&amp;anchor=Promera&amp;index=1&amp;md5=bf796f357d8abe2c281ac90afa4bac81" shape="rect">Promera</a>, a leading provider of mission-critical data center services backed by <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.angelesequity.com%2F&amp;esheet=54600684&amp;newsitemid=20260909201174&amp;lan=en-US&amp;anchor=Angeles+Equity+Partners&amp;index=2&amp;md5=ad0bcde0d64ee74b47a38be2ba50f5a3" shape="rect">Angeles Equity Partners</a> (“Angeles”), today announced the acquisitions of UK-based Formula Facilities Services Ltd. (“Formula”) and Critical Area Cleaning Ltd. (“CAC”) with operations in the UK and Ireland. The two complementary businesses provide Promera with contamination-control capabilities spanning pre-construction through live operations in two of Europe's most important data center markets. Together with Promera’s expansion into Asia through <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20260505331577%2Fen%2FAngeles-Equity-Partners-Portfolio-Company-Promera-Acquires-Data-Clean-Asia&amp;esheet=54600684&amp;newsitemid=20260909201174&amp;lan=en-US&amp;anchor=Data+Clean+Asia+in+Singapore&amp;index=3&amp;md5=cf470c9d9124dc91fe3401c93c7c66fc" shape="rect">Data Clean Asia in Singapore</a>, these investments expand the company's ability to support hyperscale, colocation, and enterprise clients across Asia, Europe, and North America. </p><p id="news-body-cta">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20260909201174/en/" rel="nofollow">https://www.businesswire.com/news/home/20260909201174/en/</a></p><div id="bwbodyimg" style="width: 360px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img src="https://mms.businesswire.com/media/20260909201174/en/2894131/4/Jim_Harding_Headshot.jpg" alt="Jim Harding Promera Managing Director, International"><p style="font-size:85%;">Jim Harding Promera Managing Director, International</p></div><p class="bwmarginl1"> “<i>Our customers are growing across regions and increasingly need partners capable of supporting critical environments wherever they operate," </i>said Brian Poplin, Chief Executive Officer of Promera.<i> "Over the past year, we have taken important steps to build a truly global platform, expanding into Asia, establishing a strong presence in Europe, and appointing a proven industry leader to guide our international growth. Together, these investments position Promera to deliver the technical expertise, consistency, and operational excellence our customers expect around the world.</i>” </p><p> As data centers become larger, denser, and more operationally complex, contamination control is increasingly important to protecting equipment reliability, performance, and uptime. Formula’s critical environment maintenance expertise and CAC’s construction-phase contamination-control capabilities expand Promera’s ability to support clients from initial build through live operations. The acquisitions mark another significant step in Promera's international growth strategy and bolster the company’s ability to support hyperscaler clients globally as they continue to expand AI and cloud infrastructure across Europe and other international markets. </p><p> <b>Harding to Lead International Growth</b> </p><p> Jim Harding has been appointed Managing Director, International. Harding, who has served on Promera's Board of Directors for the past 18 months, will lead Promera's international operations and seek to accelerate the company's continued growth across Europe and Asia. Based in the United Kingdom, he brings more than 25 years of leadership experience across data centers, digital infrastructure, and commercial real estate. Most recently, Harding served as Managing Director for Europe at Colovore, a high-density data center platform specializing in liquid-cooled infrastructure for AI workloads, where he led the company's European market entry. Earlier, Harding spent a decade at CBRE, where he ultimately served as Global President of Data Center Solutions, leading a global data center facilities services business supporting critical-environment operations across more than 700 facilities in 50 countries. </p><p class="bwmarginl1"> <i>“Promera has an opportunity to build something differentiated: a global data center services platform that combines strong local capabilities with consistent technical standards across regions,” </i>said Harding.<i> “As customers expand their digital infrastructure footprints, our ability to share best practices, strengthen local operations, and support them across markets will become increasingly important.”</i> </p><p> <b>Building Promera’s International Platform</b> </p><p> Together, Formula and CAC establish Promera's UK and Ireland platform, supporting European customers from construction and commissioning through ongoing operations. Along with Data Clean Asia, the acquisitions give Promera regional capabilities across Asia, Europe, and North America. </p><p> Formula provides ongoing contamination-control and critical-environment maintenance services to operational data centers, with long-term relationships across colocation and facility-management customers. CAC provides specialized contamination-control services before and after construction for new data center facilities, partnering with Tier 1 general contractors on hyperscale and colocation build sites, with a focus on white space maintenance and contamination control. </p><p class="bwmarginl1"> “<i>Formula has built trusted, long-term relationships with operational data center and facility management teams,</i>” said Martin Glennon, Owner and Managing Director of Formula. “<i>Joining Promera gives us the resources to bring that same standard of service to more clients while remaining focused on protecting live critical environments.”</i> </p><p class="bwmarginl1"> “<i>Effective contamination control begins at the earliest stages of construction,</i>” said Jack Rowley, Owner and Business Development Director of CAC. “<i>Becoming part of Promera lets us bring that approach to more data center projects while connecting construction-phase services with Promera's operational maintenance capabilities once sites go live.”</i> </p><p> Glennon and Rowley will join Promera and continue to lead Formula and CAC operations, reporting to Jim Harding. </p><p> Alston &amp; Bird acted as legal counsel to Promera on the transactions. Portman Partners acted as buy-side advisors to Promera on the Formula transaction. Financial terms of the transactions were not disclosed. </p><p> Meet the Promera team at <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.datacenterdynamics.com%2Fen%2Fdcdconnect-live%2Flondon%2F2026%2F&amp;esheet=54600684&amp;newsitemid=20260909201174&amp;lan=en-US&amp;anchor=DCD+Connect+Live&amp;index=4&amp;md5=066b69e46ada71a6c6888ce17cd4dc61" shape="rect">DCD Connect Live</a> in London, September 16-17, 2026, at booth 128. </p><p> <b>About Promera</b> </p><p> Promera is a leading data center services company delivering technical solutions across the full facility lifecycle, from construction and commissioning through continuous operations. The company specializes in contamination control, critical environment maintenance, white space fit-out, and airflow management. Promera serves hyperscale operators, colocation providers, and enterprise clients across North America, Asia, and Europe. With over 45 years of experience and a growing global footprint, Promera is a trusted partner for the world’s most demanding digital infrastructure environments. Learn more at <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.promerasolutions.com&amp;esheet=54600684&amp;newsitemid=20260909201174&amp;lan=en-US&amp;anchor=www.promerasolutions.com&amp;index=5&amp;md5=493f0618bc3b09895afc7b8e972dd8b0" shape="rect">www.promerasolutions.com</a>. </p><p> <b>About Angeles Equity Partners, LLC</b> </p><p> Angeles Equity Partners, LLC is a Los Angeles-based specialist private investment firm that partners with niche manufacturing, critical industrial services, and specialty distribution businesses in order to realize their full potential. Angeles’ expertise in operational transformation and strategic repositioning drives the firm’s investment philosophy. Learn more online at <a rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.angelesequity.com&amp;esheet=54600684&amp;newsitemid=20260909201174&amp;lan=en-US&amp;anchor=www.angelesequity.com&amp;index=6&amp;md5=f0ebf34c0d737db00684065a74aef481" shape="rect">www.angelesequity.com</a>. </p><p><img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260909201174r1&amp;sid=ventb&amp;distro=nx&amp;lang=en" style="width:0;height:0"><span class="bwct31415"></span></p><p id="mmgallerylink"><span id="mmgallerylink-phrase">View source version on businesswire.com: </span><span id="mmgallerylink-link"><a href="https://www.businesswire.com/news/home/20260909201174/en/" rel="nofollow">https://www.businesswire.com/news/home/20260909201174/en/</a></span></p><p> <b>Media contact: </b><br>Trent Waterhouse <br><a rel="nofollow" href="mailto:info@angelesequity.com" shape="rect">info@angelesequity.com</a> </p>

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Alibaba's AI video model rises to No. 2 in global rankings, as OpenAI's Sora and ByteDance's Seedance fall away

The release arrives at a moment of remarkable upheaval in the AI video generation market — and Alibaba appears keenly aware of the timing. OpenAI discontinued Sora after it proved financially unsustainable. ByteDance indefinitely shelved the international rollout of Seedance 2.0 following a barrage of copyright complaints from Hollywood studios. For enterprise procurement teams that had been evaluating or integrating those tools into marketing, advertising, and content production workflows, the competitive landscape has contracted sharply in a matter of months.