digital health

Disruptive digital health breaks through at GrowthBeat Summit

Rob Cosinuke, CMO at Athenahealth, will be speaking at GrowthBeat Summit coming up in Boston on June 1 and 2. As the marketing lead in a B2B field with a highly specialized target audience, he brings a unique perspective to the invitation-only summit of CMOs.

the future

Marketing the future at GrowthBeat Summit

With a tangible that many avoid thinking about, or can’t even imagine, Heather Smiley, CMO of Retirement and Worksite Insurance at MassMutual, focuses on creating “motivated moments”.

texting outside

Mobile Programmatic: How advertisers and agencies will best leverage mobile-first opportunities

Walk into any ad or media agency today, and those working there will acknowledge that audiences are shifting their time and attention to their mobile devices. The agency’s advertising clients will say the same. But when you follow up on where their digital ad spend is going, you’ll find it’s mostly going to traditional online media. Why? Because it’s easier.