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3 steps to help any B2B marketer win with data

The need to become data driven in industries and roles that previously were protected from the data deluge is relatively new. Technology professionals have to figure out how to satisfy the varying needs of data-hungry users while making their jobs more productive and insightful.

texting park bench

Digital maturity: Most brands have a lot of growing up to do

There’s a huge gap today between consumers’ online, multi-screen behavior and brands. According to a study of 1,000 global organizations across different industries, 85.4 percent are still stuck in the very first stages of digital maturity.

Dollars Antonin Flickr

Cash policies for startups

I heard a rumor on a call the other day that some startups are starting to keep balance sheet cash in higher yield instruments such as corporate debt. This is apparently becoming trendy again.