How Vkontakte and Mail.ru overcame lawsuits, drama, and intrigue to reach a happy ending

Last week, Mail.ru Group, the LSE-listed Russian Internet giant, announced it now fully controls Vkontakte (VK.com), the leading Russian language social network with over 250 million registered accounts and 60 million daily users. The group, which already owned 52 percent of the Vkontakte, bought the remaining 48 percent stake from UCP, the Russian investment fund that had become a VK shareholder in April last year. The all-cash transaction amounted to $1.47 billion.

It’s time for social to grow up

When DiGiorno Pizza used the #WhyIStayed hashtag to sell pizzas, it inadvertently leveraged a serious conversation on domestic violence for financial gain. It was a mistake that was uniquely social, as was the immediate furor the brand faced globally.

Vivametrica launches health data aggregation platform for fitness trackers, Apple Watch, Google Fit

Imagine a fitness tracker like a Fitbit, Up, or Misfit Shine on every person on the planet. Imagine all that data flowing up into an anonymized cloud-based platform. Imagine connecting that with health data from medical sensors. With location and altitude data from smartphones. With health information such as diseases we catch, conditions we develop, and accidents we encounter.

Marketing Resource Management (MRM) may help campaigns bear fruit

Marketing resource management (MRM) software technology grafts on to a company’s entire marketing apparatus, coordinating programs and campaigns across multiple channels, along with all the assets and people involved. Gains for the marketing department include speed, control, efficiency and an improved return on investment.