Get Satisfaction, a startup that gives customers more control over the customer service process (sometimes to the chagrin of the company in question), has raised $2.3 million in new funding.
(Disclosure: The company's co-founder and Chief Technology Officer Thor Muller has been an adviser to VentureBeat in the past, although he's not active with us now.)
The San Francisco-based company is basically a network of customer service web pages focused on different companies, where customers can ask questions and make complaints, and where conversations about each company are aggregated from other services like Twitter. Companies create and answer questions on their pages, but customers can create pages too, without any involvement from the company in question, an approach that has sparked some complaints.
The funding was first revealed in a regulatory filing, which said Get Satisfaction hopes for a $3.5 million round. (The filing doesn't list any new board members, so we can't really tell who's leading the round.) When I emailed Muller, he confirmed the the $2.3 million figure but declined to offer any further details.
With the new funding, Get Satisfaction has raised $4.8 million in all. It now has more than 25,000 company pages, and apparently, chief executive Wendy Lea was just invited to the White House meeting of business leaders. Competitors include RightNow, Lithium, and Salesforce.com’s Service Cloud.