Lift broadens access to goal-tracking app to make you a better version of you

Obvious Corp's first product, Lift, started out as an iPhone-only app last year. Now the app is more widely available to help anyone achieve their goals using data and social support.

Lift fattens up with funding to help you keep your New Year’s resolutions

With fresh funding and big-name backers, Lift is now exponentially more fit to help people keep their resolutions.

Lift’s method for unlocking human potential is so simple, it’s obvious

What’s the key to unlocking human potential? Tony Stubblebine, a first-hand witness to the coming-of-age moments of some of today’s most successful entrepreneurs, has always sought an answer to that very question. Now Stubblebine seeks to answer that question for …

Lift, the stealthy startup backed by Twitter founders, prepares for August launch

Stealthy San Francisco-based startup Lift has today ever-so-slightly pulled back the curtain to reveal a snippet of its master plan to change the way people achieve their goals.

Lift, as a refresher, is the tiny company that made a big …

Twitter founders announce their new venture, Lift

Lift is the latest app to earn the interest of Twitter co-founders Biz Stone and Evan Williams, and it’s shrouded in mystery.

In a blog post rich in allusion and light on actual detail, Stone said the app isn’t a …