Extole turns regular customers into brand ambassadors, raises $10M
Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.
The service seeks to find and … Continue Reading
Cloud enterprise app maker Tidemark grabs $24M from Redpoint, Greylock, Andreessen Horowitz
Enterprise performance management company Tidemark has raised $24 million in its third round of funding. The company makes cloud-based apps that help businesses interpret and act on real-time data.
Tidemark made our list of 10 disruptive cloud companies we’re exited about because it helps enterprises with the important task of cloud-based data management and analysis. Its HTML5 apps help decipher critical enterprise data and extract information that can help managers, strategists and operations planners judge … Continue Reading
Four takeaways for startups from this week’s Adobe-Auditude acquisition
Adobe acquired Auditude, a platform for monetizing premium video content, on Tuesday.
Not many startups get to such a positive outcome, even after years of work. So how do you successfully navigate scaling up a company and interacting with potential acquirers?
The two of us were investors in Auditude, and we sat on its board for the past several years. We’re excited about this outcome, which reflects the hard work of the entire team at … Continue Reading
BetterWorks lands $8M for revolutionary employee perks platform
BetterWorks, a startup with a platform for engaging and rewarding employees at small and medium-size business, has sealed an $8 million first institutional round of funding.
The BetterWorks platform is all about perks: the employee rewards that lie beyond salary and beyond what’s legally required. Benefits such as gym memberships, education reimbursement, daily or weekly catering, child care and more are part of many recruitment and retention programs. But Betterworks CEO Paige Craig told VentureBeat, … Continue Reading
