DataBeat 2013 is VentureBeat’s inaugural event focused on the significant opportunities afforded to enterprise in the area of big data. Companies are harnessing their data — 2.5 quintillion bytes of it — to gain a competitive advantage in the market, and companies that don’t do this will fall behind.
Recent enthusiasm for ‘big data,’ and for enabling technologies such as Hadoop has helped raise awareness of the fundamental ways in which data underpins almost every aspect of modern society.
Data is improving healthcare, education, and government. Increasingly nuanced analysis of data is transforming logistics and optimizing supply chains. Careful combination of data points from multiple sources is improving the targeting of online and offline marketing, increasing returns for advertisers at the same time as minimising ‘irrelevant’ advertising to consumers. Smart sensors in the power grid, in pedometers, and in urban traffic networks stream vast volumes of data for analysis. In aggregate, these sensors help shape broad national policies for energy, health and urban planning. At the local level, a new generation of tools use the same sensor data to let individuals make more informed choices about their own power consumption, their health, or their route to work.
Increasing data volume and complexity creates opportunities for existing businesses to become smarter and for new businesses to arise, disrupting incumbents or pursuing entirely new markets. At the same time, the increasingly powerful insights afforded by combination of data from multiple sources create new challenges around privacy and the complex relationships between government and citizen, employer and employee, seller and buyer. Can public policy and the attitudes of individuals keep up with the pace of change?
At DataBeat, we move past the current obsession with ‘big’ data and away from an emphasis on any single tool or technology. Instead, we focus upon the ways in which data is being used to change real businesses and real lives. We will hear from those on the front line who are seeing measurable change driven by their use of data. More profitable products, faster decisions, cheaper processes, stronger communities, better outcomes. All of these are measurable, and all of these offer lessons from which others can learn.
We will prioritise real customer experiences, bringing those with compelling stories to tell on stage in a series of fireside conversations that get to the heart of what worked… and what didn’t. We’ll dig behind the hype, to understand the ways in which a range of new tools and technologies are transforming the data landscape. We’ll peel back the covers to examine the benefits that more data brings to individuals, and consider this alongside the very real concerns regarding erosion of privacy… and the threat of over-reaching government regulation.
Join us in December for DataBeat, and learn how data will be transforming your business in the years to come.