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Pandora Media, the Oakland company that finds music similar to the particular pieces of music you already like, based on a labor-intensive analysis of about 400 characteristics, has raised more venture capital.

Crosslink Capital led the $12 million third round, with participation from existing investors Labrador Venture Partners, Selby Venture Partners and WaldenVC, according to VentureWire (sub required), and PE Week (scroll down).

Still very little word about how the company is doing, and the company has now raised a total of $22.3 million. But creating a search engine like this seems to make a lot of sense. Pandora is now partnering with retailers like Best Buy, where folks can use the service in stores. We last mentioned Pandora here. If you try it out, let us know what you think in comments. We haven’t seen any real consensus form yet about this.