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Hi! Oh, Hi!

We continue to have problems finding direct links to WSJ stories, so here’s a roundabout link to the WSJ story about Friendster’s “Eww” moment, via Dow Jones’ other property, VentureWire (subscription still required):

Heather Gill’s heart dropped when she logged on to in late September and noticed a new section called “Who’s Viewed Me.” Ms. Gill had been using the social-networking site to learn more about her new classmates at Tufts University in Medford, Mass. She was aghast to realize that whenever she looked at someone else’s profile, that someone could see her looking.

“I felt totally exposed without my permission,” says the 28-year-old graduate student. “I was horrified at the thought that this guy or other people in my class would think that I was stalking them or was insecure or needy for friendship.”

New features such as “Who’s Viewed Me” mirror Friendster’s own insecurity….

Story does go on to say that Friendster has since given users an opt-out.