Apple CEO Steve Jobs will use his keynote address at next month's Apple developer conference to announce the launch of movie rentals through the iTunes Music Store, according to the blog that loves sharing Apple secrets, ThinkSecret.

We have another question. What do you think this company, iVideoTunes is doing? It is secretive, and so we looked up some secretary of state files, and found that a few of the company's officers are based in Georgia. A few days ago, a guy named Andy Morton responded to our email inquiry, revealing nothing other than that he is in Europe for three weeks, and that he'll respond upon his return. (Awfully coincidental to the timing of the Apple developer conference -- August 7 -- wouldn't you say?)