SeeSaw Networks, a San Francisco start-up developing a way to place advertisements on outside monitors — whether it be screens in bars or restaurants, or monitors in elevators or train stations, has raised $10 million in venture capital.
Funding comes from Silicon Valley venture firm Sutter Hill Ventures. Partners Tench Coxe and Jim Gaither will hold board seats.
The company plans to launch its service next year, and believes digital media can be more powerful in engaging people on the go than static posters or billboards.
Its site SeeSawAds.com wants to let advertisers customize campaigns based on the types of venues, markets and demographics where the monitors reside.
SeeSaw’s founders include Monte Zweben, chairman and former chairman, CEO and founder of Blue Martini Software and Jeff Dickey, vice president of business development, founder of DoubleClick and former senior vice president of PRN.