Join Transform 2021 this July 12-16. Register for the AI event of the year.

Amobee Media Systems, a San Francisco start-up that says it is pioneering a new kind of mobile advertising, has raised an undisclosed amount of financing in a second round from Accel Partners, Sequoia Capital and Globespan Capital Partners.

Amobee raised $5M in 2005 from Sequoia and Accel.

The company told VentureBeat last week that its service lets users choose whether they want to view non-voice content with advertising, or pay to avoid advertising. The service allows carriers to fund non-voice services with ads, including everything from WAP browsing, video, music, SMS, MMS and games. The advertising would be targeted, based on what content is being viewed.

The service is an “opt-in” system for users. The company said the round would take Amobee to profitability.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member