Workarounds already exist. You can search public Twitter pages using a search engine, or an application developed by third party developers specifically designed for searching Twitter.
Twitter is also partnering with MTV, which may be less interesting to already-addicted digerati Twitteres but more interesting to mainstream audiences that have barely heard of it.
MTV, that bastion of old media, will get musicians and other celebrities attending its Video Music Awards next month to Twitter about what they’re up to. As proven by MySpace and a range of other startups, simply giving fans a closer connection to their idols can drive significant adoption.
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