Join Transform 2021 this July 12-16. Register for the AI event of the year.

56.jpgWhile YouTube ran away with the video-sharing crown in the United States, the race is still heated in China, the world’s second largest Internet market and fastest-growing.

There, two leaders are fighting it out, and Tudou commands 22 percent of searches for video on China’s most popular search engine Baidu, compared to, which gets 19 percent. In third place is, with 13.9 percent. seeks to catch Tudou, today announcing it has raised $20 million in venture capital, led by Hikari Private Equity and Susquehanna International Group China. Hikari, a publicly traded Japanese company, focused on the mobile sector in Asia, is expected to help develop’s mobile strategy. Japan’s mobile video market is hot, and sees mobile becoming an important offering, though more likely later next year and in 2009. Hikari also sees more potential in pushing anime in video.

Tudou got ahead early, always enjoying more capital. After raising an early undisclosed amount last year, it raised $19 million more in July. It also dominated because it was quick to let people easily upload video they’d taken from TV or ripped from other places., on the other hand, was moved first to let Chinese upload their photos and turn them into slideshows.

Both sites are seeing significant growth in people uploading their own videos, with now getting about 60,000 new videos a day, according to Jay Chang, president and chief financial officer of, in an interview early Friday. He said the levels of video being uploaded match the levels seen by YouTube when it was acquired last year. now has 30 million registered users, he said. is also the Chinese equivalent to a combined RockYou and Slide, because it commands about 90 percent of the third-party slideshow widget market in China, according to Chang. Unlike in the U.S., where people are easier with uploading videos of themselves, the Chinese initially tended to be somewhat more reserved, and were swifter to upload photos and turn them into videos via slideshows. That has since changed, as more people turn to video. But slide-shows remain popular. Todou has since moved to embrace slideshows too. Another reason for the relative slowness of video to catch on was China’s under-developed broadband infrastructure, Chang said. This financing will help the company buy more servers to handle traffic, he said.

Also investing in are Adobe Systems Incorporated and the CID Group, and previous investors Sequoia Capital and Steamboat Ventures, the venture capital firm affiliated with the Walt Disney Company. (Sequoia also backed YouTube). earlier raised $6 million.

Youku, meanwhile, has raised $28 million (see our coverage) from Farallon Capital, Bain Capital’s Brookside Capital Partners, Chengwei Ventures and Sutter Hill Ventures. is backed by Capital Today, General Catalyst Partners, Granite Global Ventures, IDG China, JAFCO Asia, KTB Ventures and JAIC. is using compression technology that keeps its bandwidth costs lower, compared to other sites, it says. is led by Kitty Zhou (left), who earlier was product manager at NetEase, managing its email, photo album and other applications for that early leading Chinese portal. She has brought the company a tech focus and concentration on ease of use. Chang calls her the “Marissa Mayer of China,” referring to the respected product manager at Google.

Chang said he hopes the company can become profitable within 12 to 18 months. also hopes to draw on the video technology expertise of the new investor Adobe.

Update: Corrected reference to Chang’s position, originally misunderstood in our call.



VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member