Website content provider Daylife announced today that it will launch a new service called Daylife Select that will let online publishers create their own customizable portals leading to a vast array of web content. For example, publishers can choose to aggregate YouTube videos, Flickr photos, Wikipedia entries, etc. on their own websites.
Daylife compiles a database of millions of constantly-updated websites tagged by keywords. The advantage of DayLife Select is that publishers don’t need any coding or web development skills to serve up content from this database. While they can customize the look and feel of their portals, as well as edit the content that appears, the backend is largely taken care of by Daylife’s own developers for a monthly fee of $4,000 to $5,000 for a small site, and up to $20,000 for a large one.
Despite these costs, some reports are billing Daylife as a money saving device, which could be especially well suited to online news sites. If daily news can be gathered and presented to readers quickly and automatically, then employees and writers can focus on generating original articles, photos, etc. Unsurprisingly, Daylife’s backers (and customers) include the Washington Post, the Huffington Post and Jeff Jarvis of BuzzMachine.
The New York-based company has raised two rounds of venture capital; the most recent was in 2007 and brought in $8.3 million from Balderton Capital and Arts Alliance. Daylife competes most directly with Inform.com, a similar news aggregator, and indirectly with Gather.com and Google News.
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