In its seventh year, Sittercity, the web site that connects clients with available caregivers, has raised a $7.5 million first round of funding to build brand recognition. Before now, the Chicago-based company has relied on seed money and revenue to grow.

The service doesn’t just help parents find babysitters. It also helps users find caregivers for pets and senior citizens — as well as tutors for kids. Sittercity also works with businesses to offer human resources benefits to employed caregivers. Clients of the service include Avon Products, MasterCard, FOX Networks and Pitney Bowes, reports VentureWire. For unlimited access, users pay a $9.99 monthly fee or a $7.99 monthly fee with annual membership.

Sittercity’s first investment round was provided by Apex Venture Partners and Point Judith Capital among other existing and angel backers.