Social media provider Syncapse announced today it has finalized a $25 million round of financing from ABS Capital Partners to help brands track their reputations online.

Toronto-based Syncapse, which develops tools to help brands and marketers build their own social communities and track in real-time what consumers are wanting, said it will use the new funds to hire more sales, technical development and marketing staff.

Syncapse’s platform is a single dashboard where marketers and their stakeholders, both internal and external, can build, manage and measure a global social media presence across Facebook, Twitter, YouTube, WordPress and MovableType.

“Companies are building their presence on social media because it provides a more effective way to engage and communicate with their customer  base,” CEO Michael Scissons told me. “Along with this shift comes the added complication of managing multiple brands, languages and stakeholders across an increasing number of  social networking sites.”

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Prior to founding Syncapse in 2007, Scissons was head of Facebook media sales for Interpublic Group in Canada.

The company’s main competitors are Buddy Media and Vitrue.

Its clients include Domino’s PizzaUnileverThe Carphone WarehousePhotoBoxJustGivingPepsi InternationalReckitt BenckiserAnheuser-Busch InBev and Autism Speaks.

The company says it has connected brands with 60 million consumers globally.

Syncapse has received a total of $30.3 million in funding to date across three rounds, including $2 million from the Royal Bank of Canada in October.