Group shopping site Groupon is continuing its buying spree, acquiring the parent company of check-in service Whrrl late Monday, dubbed Pelago, which the company said in a blog post it would retire on April 30.
Pelago was one of the first companies backed by Kleiner Perkins Caufield & Byers’ iFund. In its early days, Whrrl seemed overshadowed by Loopt — now, of course, Foursquare is the king of the check-in startups.
Terms of the deal, including the selling price, were not disclosed.
The rest of the Seattle-based Pelago group will be wrapped into the daily deal site’s “Grouponnovations.”
Its acquisition is a good fit for Groupon, said Mason, because the two companies share the same “anti-search philosophy.
We’ve always liked CEO Jeff Holden, the Whrrl team and the technology they’ve developed. Their obsession with real-world serendipitous discovery, or “Anti-Search,” is core to Groupon’s mission. It’s about discovering what you didn’t know you didn’t know, right in your own backyard. Jeff intimately gets consumer buying behavior and the importance of a great user experience, and his team is this awesome combination of data-driven creatives…the people who create smart products that are really fun to use.
Groupon has made a number of high-profile buy-ups in recent months, including grabbing Indonesia daily couponing company Disdus.
It also launched Groupon Philippines, Hong Kong, Taiwan and Singapore through the acquisition of daily deal sites: Beeconomic (Singapore and Philippines), uBuyiBuy (Hong Kong) and Atlaspost (Taiwan).